TOURISM.
WITH VISION.
& IMAGINATION.
We blend strategy and storytelling in everything we do for places that aim to stay relevant. From visionary frameworks that win support to campaigns that truly move people. We guide you towards future-proof tourism.
WHERE PLACES GAIN MEANING
We connect people and places through strategy, storytelling and collaboration. We translate ambitions into shared visions and creative concepts. Together with a network of experienced creators and experts, we build meaningful places that grow with a changing world.
FROM TRAVEL TO STRATEGY
I am Isabel Mosk, founder of Sherpa’s Stories. I have travelled to more than 100 countries and worked with over 50 places to strengthen their tourism development. These experiences taught me first-hand how tourism affects lives, landscapes and communities, and how much difference vision, collaboration and stories can make.
During a trek in Sikkim, I met Mingma Sherpa. His dedication, creativity and the unexpected gesture of a homemade chocolate cake at an altitude of 5,000 metres touched me deeply. Not only because of the moment itself, but because of what it symbolised: care, attention and direction.
Since 2015, I’ve been guiding people and places with strategies that move beyond paper and into action. Not just ideas, but real journeys with direction, support and impact.
What a Sherpa does in the mountains, I do in tourism.
DRIVEN BY IMPACT. REWARDED WITH AWARDS.
At Sherpa’s Stories, we believe that strategy only has value if it sets something in motion. For Terschelling, we guided the entire process: from strategic vision to campaigns that touched people and delivered results. With a demonstrable impact on the image, support and future of the island.
That work was recognised with four leading marketing awards: Effie Award, Grand Prix Content Marketing Award, Purposeful Brand Award en Digital X Award.
For us, this is not an end point but a confirmation of what is possible when vision, imagination and collaboration come together. Impact is not created on paper, but in practice, in places that dare to make choices and look ahead.
GUIDE TO THE FUTURE
Tourism is changing. Travellers are changing. And so are places. In these articles, we share insights, strategies and ideas to help you stay on course in a world that is constantly evolving.
