Tourism Consultancy for Destinations

Strategy for places that want to make clear choices

Sherpa’s Stories provides tourism consultancy for destinations, DMOs and public organisations seeking direction in strategy, positioning, storytelling and future-proof tourism. From policy and positioning to marketing and campaigns, we help places make choices, build support and bring their stories to life.

Tourism policy & city marketing

We develop visions that go beyond paper. Strategies that are supported, sustainable and make real impact with co-creation, design thinking and a keen eye on traveller behaviour.

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Marketing strategies

We build marketing strategies that work from vision, with co-creation and support. Behavioural insights, trends and positioning come together in clear plans that inspire and are executable.

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Creative campaigns

We create campaigns that touch, activate and connect. From strategy and creativity, we build stories that not only stand out, but also positively influence behaviour and perception.

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Strategy workshops

In one day, from vision to strategy, positioning and concept. Compact, energetic sessions full of insights and results, specifically aimed at the tourism sector and always tailor-made.

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From insight to momentum

Workshops and keynotes that help teams, decision-makers and stakeholders understand trends, make choices and find direction together.

Keynotes & presentations

Isabel Mosk offers sharp, energetic keynotes on trends, behaviour and strategy in tourism. Practical, inspiring and always based on real cases and global experience.

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Positioning Dutch travel market

We help international destinations with powerful and relevant positioning for the Dutch market through strategy, workshops and behavioural insights.

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