From travel to strategy: the birth of Sherpa’s Stories

Since 2015, I have been helping places develop forward-looking tourism strategies with my agency Sherpa’s Stories. I translate tourism and marketing issues into creative concepts and powerful storytelling, and guide organisations through change, positioning and innovation. My focus is on traveller behaviour and the impact of technology, sustainability and changing expectations.

During my travels to more than 100 countries, I discovered how stories can contribute to meaningful development. I found the inspiration for Sherpa’s Stories while trekking in Sikkim, India, where I met Mingma Sherpa. His dedication, creativity and that unforgettable chocolate cake at 5000 metres made a deep impression.

Why work with Sherpa’s Stories?

My strength lies in translating strategy into practical and executable steps. Not just thinking but doing, with creativity and commitment. For me, travel and tourism is not about visitor numbers but about meaningful connections and stories that inspire generations.

What a Sherpa does, I do for your place

Like a Sherpa, I guide organisations and places with tourism issues. I do this through advice, inspiration and collaboration, both strategic and creative. My work includes:

• Developing integrated policy visions and tourism strategies
• Strengthening local communities
• Creating innovative and award-winning marketing campaigns
• Speaking at (inter)national conferences
• Supervising strategy and co-creation workshops

Together with a network of experts, I work on concrete solutions with lasting impact. Technology, co-creation and design thinking are at the heart of my approach. This is how I develop strategies that inspire, are supported and can be implemented in practice.

Get in touch

Want to know how I can guide your place towards future-proof development and inspiring connections? Feel free to get in touch and find out what Sherpa’s Stories can do for you.