Social media as a travel guide: how TikTok influences our holiday destinations
The article in Het Financieele Dagblad discusses how platforms such as TikTok are increasingly influencing our travel behaviour. Short, viral videos are leading tourists en masse to the same hotspots, resulting in long queues and overcrowded locations.
Tourism strategist Isabel Mosk emphasises the need for destinations to proactively respond to this trend by promoting unique places themselves, thereby spreading tourist flows more evenly.
Read the article (in Dutch): TikTok tourism: all in the same queue – FD.nl
Publication date: 2 August 2023