During a four-week journey through Central Asia, Isabel Mosk discovered that some of the best guesthouses could only be reached through WhatsApp. They had no website or online listing—and would therefore remain invisible to AI-powered travel planning.
In Issue 4 of IAM 360 Magazine, Isabel speaks with Sara Sokorelis about agentic AI, trust and the parts of travel that do not yet fit into a dataset. She explains why AI should be treated as a strategic issue and why destinations must become visible across every relevant digital touchpoint.
Read the interview: Download IAM 360 Magazine