What went wrong with the Floriade and can it still be saved?
Tourism strategist Isabel Mosk joined Stand.nl on the programme Spraakmakers on NPO Radio 1. She shared her critical view of her visit to the Floriade in Almere: ‘I wasn’t really impressed.’
Isabel emphasised that good campaigns only work if the product and the experience itself are right. The discussion also focused on Almere’s image, the high prices and the lack of a clear theme in the Floriade concept.
Listen to the clip (in Dutch): Floriade on Spraakmakers – NPO Radio 1
Publication date: 24 June 2022