A conversation about strategy, guts and award-winning content marketing
In this episode of De Contentshow, Isabel Mosk talks about the daring campaign for Dark Sky Terschelling. With a surprising starting point, the island’s night-time darkness, Sherpa’s Stories managed to boost tourism outside the high season. Isabel shares how making choices leads to campaigns that not only stand out, but also deliver concrete results.
The campaign won gold at the Grand Prix Content Marketing. In this episode, you will hear how the strategy came about, why this approach was so effective and what lessons you can learn from it for your own marketing.
Listen to the podcast (in Dutch): Open Spotify episode
Publication date: 27 March 2025