Barbados: market advice and positioning for the Dutch market

Client: Barbados Tourism Marketing Inc.
Period: July – December 2023

Sherpa’s Stories provided Barbados Tourism Marketing Inc. with retained advisory services for the Dutch market. The goal: to strategically position Barbados and raise its profile among Dutch consumers, media, and travel professionals.

Approach

Sherpa’s Stories advised Barbados Tourism Marketing on the marketing calendar, relevant media, and suitable partnerships. We provided strategic advice on B2C and B2B marketing, collaborated with PR specialists, and produced monthly trend reports with insights into the Dutch market and travel trends.

Impact

  • Clear marketing calendar and channel strategy for the Dutch market
  • Advice on the use of media, influencers, and journalistic activities
  • Insight into travel trends and market developments through monthly reports
  • Start of structural visibility for Barbados in the Dutch market