Strategic vision development for tourism & city marketing

At Sherpa’s Stories, we develop tourism visions and policy strategies that go beyond paper. We translate complex issues and city marketing challenges into integrated strategies that balance economic, ecological, social and cultural value.

Our approach starts with people, not with a document. By working together with local stakeholders from the start, we create shared ambitions. Using design thinking, we build involvement, support and concrete impact, from the bottom up and strategically.

Sustainability and inclusiveness are the common threads in every project, not as an afterthought, but as a starting point. Through my personal experience in over 100 countries and my work for more than 50 destinations worldwide, I know how to really connect people, places and perspectives. I bring that knowledge and insight to every vision we develop together: not a standard plan, but a supported and future-proof strategy.

Do you want a future-proof tourism policy with support? Plan a strategy session or request an exploratory meeting.