Positioning Dutch travel market

International destinations looking to enter the Dutch market need insight into local preferences, travel trends and behaviours. Sherpa’s Stories helps tourism organisations and DMOs develop strong, relevant positioning. This can take the form of a strategic journey or as an intensive workshop.

We combine data-driven insights with knowledge of travel behaviour, content preferences and target group segmentation in the Netherlands. Whether you opt for a workshop or a tailor-made programme: you get an overview, direction and concrete tools to set the right course.

What you can expect

• Market scan & trend analysis
  Insight into target groups, personas, trends, competition and opportunities on the Dutch market.
• Positioning & strategy development
  Together we build a distinctive story that connects with the Dutch traveller.
• Advice on marketing and communication strategy
  We translate the positioning into practical lines of action, matching your ambitions.
• Partner selection
  We offer strategic advice on possible Dutch partners, from PR and media agencies to content creators. The final choice and cooperation is entirely up to you.

The result is a clear direction towards the Dutch market, no standard formats, but a tailor-made approach. This can take the form of a strategic process or an intensive workshop.

Want to strengthen your brand in the Netherlands? Get in touch for a market consultation or to explore together what suits your goals.