Keynotes & Presentations: insight and inspiration in tourism

Isabel Mosk speaks on (inter)national stages about the future of tourism, travel, smart marketing, behavioural change, sustainability and technology. Her presentations are energetic, sharp and inspiring. From her experience with more than 50 tourist destinations as well as her personal travels to over 100 countries, Isabel brings a unique, authentic and strategic perspective to the sector.

She has been a speaker at events such as Digital Tourism Think Tank, SHTA Sint Maarten, VisitBrabant, Visit Norway, Trablin Conference Marrakesh, ANVR Congress Curaçao, International Conference on Tourism Technology in India, Antor, Frysk Festival of Merk Fryslân, New Year’s meeting of Zuid-Oost Friesland, the partner event of Noordwijk Marketing and the Vakantiebeurs travel convention. She also spoke at various conferences and for municipalities and destinations at home and abroad.

Isabel speaks on topics including trends in traveller behaviour, generational marketing, campaign strategy, sustainability, AI and community-driven tourism, among others. These topics are explained in more detail below.

Trends & developments in tourism and travel
What moves the traveller of tomorrow? Isabel points out the latest trends at the intersection of tourism, travel and society. From solo travel to regenerative tourism, from AI to delayed travel: she links behavioural change to strategic future thinking. Always substantiated with cases and concrete handles for policy and marketing.

Smart marketing between generations
Generation Z books, decides and travels fundamentally differently from baby boomers or millennials. Isabel shows how to gear your marketing to different generations, and how personal values, technological preferences and forms of travel such as solo travel play a role in this. With real-life examples and surprising insights from traveller behaviour.

Successful campaigns: strategy that hits
What makes a campaign really successful? Isabel shares insights from award-winning projects, including the Effie-winning campaign for Terschelling. She shows how strategy, creativity and cooperation come together in campaigns that are not only visible, but also activate behaviour and reinforce relevance.

Innovation, sustainability and technology
How are technology and sustainability changing tourism? Isabel highlights innovative developments, from smart cities to circular travel experiences. She connects social themes with concrete opportunities for the sector. Practical, strategic and always with an eye for impact.

AI & Tourism: opportunities, choices and future scenarios
What does artificial intelligence mean for tourism? Isabel shows how AI is changing the tourism landscape, from personalised travel experiences to smart content creation and predictive analytics. She explores concrete applications, ethical dilemmas and strategic choices that organisations in tourism and city marketing are already facing. Always with an eye for human scale, creativity and future-proofing.

Local identity & community-driven tourism
What happens when you develop tourism from within? Isabel shows how local identity and engagement are the foundation for sustainable destinations. Inspired by her travels to over 100 countries as well as her work with communities worldwide, she shares strategies that anchor tourism in pride, liveability and collaboration.

Her sessions show how collaboration and innovation help tourism organisations stay relevant, resilient and future-oriented in a world in constant flux. In addition to keynotes, Isabel is also available for panels, expert talks, podcasts, daytime chairing and interactive sessions.

Want to inspire your audience with the latest trends and insights in tourism?