Marketing strategies: strategy & co-creation in practice

At Sherpa’s Stories, we develop marketing strategies that are firmly rooted in tourism vision and supported by stakeholders. Strategy is central, design thinking is our working method.

Every marketing strategy we develop originates in co-creation. Together with teams and stakeholders, we translate trends, behavioural insights and positioning into clear plans that inspire and are feasible. Co-creation ensures involvement, support and a shared end result.

With over 15 years of experience and strategy development for more than 50 tourist destinations worldwide, we know what works and why. A great example is the marketing campaign for Terschelling, winning an Effie Award, in which strategy, creativity and cooperation came together in a powerful story with visible impact.

Looking for a clear marketing strategy that works for your destination? Schedule a no-obligation marketing meeting and discover the possibilities.