Strategy, storytelling & innovation in tourism

Sherpa’s Stories guides tourism organisations and places on their strategic path towards a sustainable and future-proof positioning. As a sparring partner, we offer strategic advice with a sharp focus on trends in tourism, technology and changing traveller behaviour. Our holistic approach balances economic development, local communities and sustainability.

Like a Sherpa in the mountains, we plot the route, hold course and guide you towards shared results. We do this in the following ways:

• Developing strategic vision documents and policy plans
• Creating innovative marketing strategies and award-winning campaigns
• Strengthening collaboration and support through design thinking and co-creation
• Deploying technologies that future-proof places

What makes Sherpa’s Stories different?

Every place is unique and has its own story. Our strength lies in translating that story into inspiring strategies that make an impact:

• We combine in-depth knowledge of tourism trends with experience in more than 50 places worldwide.
• Thanks to design thinking and co-creation, we create broad-based solutions
• Our strategies strengthen local communities
• We work with a network of top experts and deliver measurable results, such as the award-winning campaign for the island of Terschelling

Our mission

To connect places meaningfully with travellers and communities – so that they flourish in a changing world. Sherpa’s Stories does this by bringing together technology, creativity and respect for identity. This results in strategies that both endure and surprise.

Want to know more?

Wondering how Sherpa’s Stories can guide your place towards sustainable development and meaningful connections? Feel free to get in touch.